Council for Resource Development

Alumni Relations Webinar Series - Archived Recordings

For those of you that work in alumni relations, have an alumni relations program or alumni relations is part of your job duties, then these series of webinars are for you.

Let our members help you advance your program to the next level and gain insight and the tools to make your job easier to do.

Tweet, Tweet: Marketing Your Alumni Association through Traditional and Social Networking Means - Archived Recording Available
Presenter: Matt Bunker, Alumni /Development Coordinator, Salt Lake Community College, UT

This webinar will educate alumni professionals on some of the best practices of marketing to alumni and the necessity of reaching out to current students. It will focus on electronic marketing, especially email marketing and social network marketing. It will also discuss the benefits of direct mail marketing.

Session Two
OAD: Wednesday, March 24, 2010
Abracadabra! Turn Your Distinguished Alumni Event into a Signature Donor Event - Archived Recording Available

Presenter: Michelle Jamieson, Associate Director, Butler Community College Educational Foundation, PA

Do you have a Distinguished Alumni event that needs some pizzazz? Are you considering beginning a Distinguished Alumni program but don't know how to start? During this session we will talk about beginning a Distinguished Alumni program or taking a faltering Distinguished Alumni Program and turning it into a Signature Donor Event.

OAD: Thursday, March 25, 2010
Reenergize Your Alumni Program through Strategic Planning - Archived Recording Available

Presenter: Tobias Bruhn, Executive Director, Bucks County Community College Foundation and Alumni Relations, PA

Running out of ideas for your alumni development program and its governing body? This webinar covers the strategic planning process and its components (SWOT, Real vs. Ideal State, Environmental Scan, etc.), and prepares you to take your alumni group through its own planning session.

Time: 11:30am – 1:00pm Eastern
Jump on the Bandwagon or Get Off! Social Networking in the Age of Alumni Relations

Presenter: Erik Williams, Alumni Relations and Annual Giving Coordinator, VA Western Community College Educational Foundation, VA

If you haven’t started a Facebook page or even attempted Twitter, Linked In and the other social networks out there for your alumni association-you are way behind. Learn how to use these different social networks to get your message out to your alumni. Gain a working knowledge of various social media plus an in-depth overview of Facebook.

Time: 2:30pm – 3:45pm Eastern
It’s Called Phenomenology – How Our Alumni Think

Presenter: Jody Donaldson, Scholarship and Alumni Director, Kirkwood Community College, IA

Kirkwood commissioned Epley Research & Consulting to contact alumni to learn how to keep alumni actively engaged, understand their experience, and learn about the level of communication and involvement alumni want to have with Kirkwood to help determine how the college can best meet alumni’s needs and encourage future participation. Learn what they discovered and how you can gather insight on your own alumni.

Please note!
Webinars are LIVE presentations. Please note the time carefully.
Presentations are scheduled in Eastern Time.
For information on time zones, visit http://www.time.gov/.

If you must cancel:
Submission of your registration constitutes a commitment to pay all registration fees. Payment must be received before start of webinar. There are no refunds/cancellations. Remember that another person from your institution may participate on your behalf.